Privacy Policy

Privacy Policy

Aspira Aerial Applications Ltd | www.aspira.co

Last updated: 11 July 2026

1. Who we are

Aspira Aerial Applications designs and manufactures industrial cleaning drones, including the AC Lite, AC4 and AC HL ranges, for facilities management, industrial infrastructure and commercial customers.

Data controller: Aspira Aerial Applications Ltd (company number 09887042), registered office at North Lodge Upper Hexgreave, Farnsfield, Newark, England, NG22 8LS.

If you have any questions about this policy or how we handle your data, see “Contact us” at the end of this document.

2. Scope: where this policy applies

We operate globally and receive visitors and enquiries from the United Kingdom, the European Union (in particular Spain, Greece, Portugal and Italy), and other countries worldwide. Depending on where you are located, different data protection laws may give you specific rights in addition to those set out generally in this policy:

• United Kingdom: the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 govern our processing of your personal data. The Privacy and Electronic Communications Regulations 2003 (PECR), as amended by the Data (Use and Access) Act 2025, govern our use of cookies and similar technologies.

• European Economic Area: the EU General Data Protection Regulation (EU GDPR) and the national law implementing the ePrivacy Directive (2002/58/EC, as amended) in your country of residence govern our processing of your data and use of cookies.

• Other countries: where local law gives you additional or different rights (for example, US state privacy laws such as the California Consumer Privacy Act), we will honour those rights on request to the extent they apply to our processing of your data. Section 9 explains how to make a request.

Where this policy refers to “you”, it means any visitor to the Site or person who otherwise interacts with us, regardless of location, unless a section is expressly limited to a particular jurisdiction.

3. Information we collect

Information you give us directly

When you submit an enquiry, request a quote, or contact us through a form on the Site (including our embedded Jotform enquiry forms), we collect the information you provide, which may include:

• Name
• Email address
• Phone number
• Company name and job role
• Country / location
•The content of your enquiry or message

This information is submitted to Jotform (our form provider) and is also recorded in our customer relationship management system, Pipedrive, so our sales team can respond to and manage your enquiry.

Information collected automatically

When you browse the Site, we and our service providers automatically collect certain technical information via cookies and similar technologies (see Section 5), including:

• IP address and approximate location
• Device, browser and operating system information
• Pages viewed, time on page, referring website, and general browsing behaviour
• For visitors who arrive via an advertisement, information about which advert, keyword or campaign brought you to the Site

4. How we use your information, and our legal basis

We use your personal data for the following purposes:

• To respond to enquiries and provide quotes or information about our products (necessary for steps taken at your request prior to entering a contract, or to perform a contract with you).
• To manage our ongoing relationship with customers and prospects via our CRM (legitimate interests in running our sales process efficiently).
• To operate, secure and improve the Site, including understanding how it is used (legitimate interests, or consent where cookie law requires it — see Section 5).
• To measure and improve our marketing and advertising, including on Google, Meta and TikTok (consent, obtained via our cookie banner, for non-essential advertising cookies).
• To comply with our legal obligations, and to establish, exercise or defend legal claims (legal obligation / legitimate interests).

Where we rely on your consent (in particular for non-essential cookies described in Section 5), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Cookies and similar technologies

Cookies are small text files placed on your device when you visit a website. We use cookies and similar technologies (such as pixels and local storage) ourselves, and through the following third-party tools loaded via Google Tag Manager on the Site:

• Google Tag Manager – a tag management system that loads the other tools listed below; it does not itself set tracking cookies but controls when they fire.
• Google Analytics 4 – website analytics. • Google Ads (including Conversion Linker) – measuring and optimising our Google advertising.
• Meta Pixel – measuring and optimising our Facebook/Instagram advertising.
• TikTok Pixel – measuring and optimising our TikTok advertising.
• Jotform – enables our embedded enquiry forms to function.
• WPML – remembers your selected language when browsing a multilingual version of the Site.

The table below summarises the main cookies this results in. Exact cookie names and durations are set by our thirdparty providers and may change from time to time as those services are updated; this table reflects our cookie use as of the date at the top of this policy and is reviewed periodically.

Your consent choices

Strictly necessary cookies (such as those required for the Site and our enquiry forms to function, and for security) do not require consent and cannot be switched off, as the Site cannot work properly without them.

All other cookies – including analytics and advertising cookies – are only set with your prior consent, given through the cookie banner shown when you first visit the Site. The banner gives equal prominence to accepting and rejecting non-essential cookies, and you can change your choice at any time using the cookie settings link in the Site footer.

UK visitors: recent changes to PECR under the Data (Use and Access) Act 2025 allow a narrow set of cookies (for example, cookies used solely for first-party statistical analysis, or to remember accessibility preferences) to be used without consent, provided we give clear information about them and a free way to opt out. Where any of our cookies fall outside this narrow exemption — which includes our current analytics and advertising cookies, as these support purposes beyond first-party statistics — we continue to ask for your consent.

Where technically supported, we also aim to honour recognised automated privacy choices communicated by your browser or device (for example, Global Privacy Control signals), as an alternative to interacting with our cookie banner directly.

You can also control cookies through your browser settings, including deleting existing cookies and blocking new ones. Blocking strictly necessary cookies may prevent parts of the Site, including our enquiry forms, from working correctly.

6. International data transfers

Some of the organisations we use to run the Site and manage enquiries — including Google, Meta, TikTok, Jotform and Pipedrive — may store or process personal data outside the United Kingdom and European Economic Area, including in the United States. Where this happens, we rely on appropriate safeguards recognised under UK GDPR and EU GDPR, such as Standard Contractual Clauses, the UK International Data Transfer Addendum, or the provider's own certification under an approved data transfer framework. You can ask us for more information about the safeguards used for a particular transfer using the contact details in Section 11.

7. How long we keep your data

We keep enquiry and CRM data for as long as needed to respond to your enquiry, manage our relationship with you, and meet legal, accounting or reporting obligations, after which it is deleted or anonymised. Analytics data is retained by our analytics provider in line with its own default retention settings, and advertising cookies expire automatically within the periods shown in the table in Section 5.

8. Data security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration, and we require the third-party providers we work with to do the same. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your rights and how to exercise them

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration, and we require the third-party providers we work with to do the same. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

To exercise any of these rights, contact us using the details in Section 11. We will respond within the timeframe required by applicable law (generally one month under UK/EU GDPR). We may need to verify your identity before actioning a request.

If you are located in California or another US state with its own privacy law, you may have additional rights, such as the right to know what personal information we collect and the right to opt out of the “sharing” of personal information for cross-context behavioural advertising (which may include our use of advertising cookies described in Section 5). You can exercise these rights, including opting out, using the contact details in Section 11 or the cookie settings link in the Site footer.

10. Children's privacy

The Site is directed at businesses and professionals and is not intended for children. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

11. Third-party links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies before providing any personal data.

12. Changes to this policy

We may update this Privacy Policy from time to time, for example to reflect changes in our tools, services, or legal requirements. We will post the updated version on this page with a revised “Last updated” date. We encourage you to review this page periodically.

13. Contact us

If you have any questions about this Privacy Policy, want to exercise any of the rights described above, or want to raise a concern about how we handle your data, please contact us:

Email: privacy@aspira.co

Post: Aspira Aerial Applications Ltd, North Lodge, Upper Hexgreaave, Farnsfield, Newark. NG22 8LS

You can also reach our general enquiries team via the Contact Us page at www.aspira.co/contact.

If you are not satisfied with our response, UK-based individuals have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk). Individuals in the EEA have the right to lodge a complaint with their local data protection supervisory authority.